Gardening Direct Phase I

Delivering change to unlock the growth potential of 3 leading online & mail-order nursery and floristry brands.



Phase I

With new investment and a structured plan to grow online sales and improve customer experience, Gardening Direct commissioned a new Magento eCommerce platform, together with a brand refresh from which to consolidate and develop online sales.

OBB was contracted on a project management basis to liaise with both in-house and 3rd party suppliers to manage the project through to completion.

Key contract elements:

  • Magento 2 build project management
  • 3 brand consolidation
  • Customer accounts migration
  • New brand identity & guidelines
  • Content migration & update
  • Functionality scoping
  • Customisation testing
  • UX design testing
Organised Black Book - Gardening Direct

Key features:

Improved Sales Functionality

  • Seasonal sales functionality to increase pre-orders
  • Back in stock notifications leading to increased sales
  • Increased customer engagement with 'My Garden' wish list function
  • Customised checkout basket based promotions

Improved Customer Experience

  • Customer ticketing system integration
  • Simplified product cataloguing
  • Integrated order management and despatch software

Enhanced User Experience

  • Multi-delivery address functionality for gift orders
  • Selected delivery dates and messaging for gift products
  • Improved resources and informative content for customer confidence
  • Increased visibility of approved customer reviews
Tom Newbald

Chief Executive Officer - Gardening Direct (Jersey Choice)

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